Fenty Skin, Glow Recipe and Huda Beauty launched the same eyepatch, in the same packaging, within weeks of each other. A K-beauty brand had been selling it for months. That’s not a scandal; that’s the industry, and this week we open the door on it. Sarah is back, from the side of beauty you never see: manufacturing, sourcing, getting products actually made. Together we decode OEM versus ODM, the billion-dollar companies whose names are printed on your packaging but never on the front, and why a product can go from formula library to your hands in three months. Korea now exports over $11.4 billion of beauty a year to more than 200 countries, and the engine behind that number is a manufacturing ecosystem most consumers have never heard of. By the end, we answer the uncomfortable question: is K-beauty successful because the brands are good, or because the factories are? Click to watch and decide for yourself.

Subscribe and follow our journey. Stay inspired.

Sincerely,
Helen